Recently, amazon's streaming video live broadcast cooperation platform with the NFL and NBA announced Twitch, this also means that the e-sports fans are popular games live company will for the first time into the traditional sports broadcast domain. Twitch, formerly known as the video web site justin.tv, was founded in 2007 and was paid $8 million by the parent company in June 2011 for independence from the site's gaming section www.lolga.com.

Company founder is a graduate of Yale university Justin - Ken (Justin Kan) with Amy, hill (Emmett Shear), company profit model including user fees and advertising revenue sharing, and offline activities, the service promotion, etc. In September 2012, Bessemer Venture Partners, Alsop Louie Partners, and Draper Associates' $15 million a-round financing were accepted. On August 26, 2014, amazon announced the acquisition of all shares of Twitch Interactive for about $970 million in cash.